How do you deal with a person whose primary concern (value) is price? While the answer is certainly situational, one possible answer is to probe deeper into the purpose of having the lowest cost or price. In a recent presentation, this question came up in relation to a wholesaler dealing with a retailer whose primary [...]
Filed under: Buy-In, Communication, Customer Buy-in, Employee Buy-in, Management, Sales | Tagged: Communication, Management, Marketing, Price, Sales, Values, Values Hierarchy | Leave a Comment »
